Oxygen
Close three planning briefs or one decision sprint. Lead with the Naples Design District evidence record. Do not wait for more software.
YEAR ONE · FOUNDER-LED PRACTICE
SELL THE RECORD.
THEN MAINTAIN IT.
Four sprints. Two watches. Six briefs. A $250K–$400K year for one accountable lead—without building unnecessary software before a paid case study.
THE OPERATING YEAR
OXYGEN BEFORE SCALE.
The sequence protects focus: sell bounded judgment, productize only what repeats, own the proof geography, then add the analytical second chair.
Productize
Take the Naples Seat to the first 40. Establish one institutional watch. Publish the operator brief every Monday.
Collier monopoly
Concentrate on Collier County and the City of Naples. Expand to Lee County only through paid work.
Second chair
Add a records analyst, not a marketer. Bruce Barone Jr. remains the named lead and accountable principal.
THREE CLASSES · NEVER COLLAPSE
GOVERN THE CONFLICTS.
Pipeline, public capital, and private delivery stay separate. A site-plan vote is not a certificate of occupancy.
Public Intelligence Desk
Verified public information, sources, limitations, and corrections. No predetermined transaction and no concealed principal interest.
Private client intelligence
Written fixed scope. Confidential information protected. No appraisal, legal, tax, engineering, or title conclusion unless separately licensed and named.
Principal investment
Separate entity, mandate, diligence, conflicts, and economics. No contingent public advocacy, broker-like Desk compensation, or undisclosed use of client information.
Client work does not buy editorial conclusions.
REVENUE SHAPE
FOUR SPRINTS + TWO WATCHES + SIX BRIEFS.
$250,000–$400,000 for one named lead. Scope before protected material. Payment before protected work.
Read every floor and boundary ↗